So if you go to my website,, and click “Contact”…Īs soon as you start the conversation, Don proceeds to ask you (in his suave way) all the same questions that I would ask people, personally, if I were there in person.Įssentially I’m filtering down to fit you into one of the main customer “buckets” that I serve. It’s the instant gratification our society has come to expect. I used my chatbot to replace the “Contact” page on my website.Īnd I think this makes a lot of sense! Using Man圜hat creates a more gratifying user experience because users receive immediate interaction rather than waiting for a response after filling out a contact form. There are a lot of ways to do this like Facebook Messenger Ads, comment-to-message posts in Facebook, and so on.īut in my case, I did something a lot simpler:
The first step in any Messenger Marketing funnel is the same: you have to actually get people into a conversation with your chatbot. Chatbot Funnel Step 1: Drive People to Your Chatbot (Just like Best Buy has a big sign that says “TVs” hanging from the ceiling.) Ultimately, however, your visitors are left to find their way on their own.īut thanks to Facebook Messenger Marketing chatbots, it’s getting easier for businesses to give people that “scenario B” experience-even when they’re just browsing your website.Īnd in this case study, I’m going to show you how I did just that-and how I generated a cool $250,000 in the process with a simple Messenger Marketing funnel. Sure, your website might give people signposts to help them find what they’re looking for-signposts like your menu system. So why do I bring up this example now, and how does it relate to this Man圜hat sales funnel?īecause most websites work like the employee in scenario A.
They talk with you to learn more about what you’re looking for, and ask several pre-qualification questions to narrow down the best options for you.
#Czym jest dotbot tv#
So first you have to make your way to the TV section, and then you have to browse through all the different models and make a purchase decision-all on your own.īut in scenario B, the employee leads you exactly where you need to go. In scenario A, the employee gives you a vague idea of where to go…but they leave you to find the way on your own. The answer here should be pretty obvious, right? The customer service-and the likelihood of making a sale-are much better in scenario B. What size are you looking for? Any specific features you’d like? What is your budget for this purchase?
In which of these 2 scenarios would you be more likely to make a purchase?Įmployee: Aisle 6, all the way back and to the right.Įmployee: Sure, come with me. Pretend for a moment that you’re in the market for a new TV, and you just walked into Best Buy. But with this simple approach, you can build a chatbot for sales that speeds up the time it takes to convert leads into customers. It’s tough to create a profitable chatbot funnel.
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